They are used to process all the information in a blink, and decide wether they want to consume and engage to find something that can be presented and came up faster on their screens. Speed is key, and which ever slower will be skipped or worst, abandoned. This makes them not only consume, but actively use, interact and engage information and contents from those multi screens. They multitask across five screens every day and communicate in rapid-fire banter. Mobile, Tab Laptop, TV, IoT Screens, even most of the times they do their activities by collaborating information across those screens. After growing up in a world of infinite options and limited time, Gen Z consume information incredibly quickly. According to, Eight out of Ten (80%) respondent expect mobile apps to transact in three seconds or less and they switch between devices and platforms 27 times an hour.Īnother factor that propel short attention span is that the fact they are multi screens generation. This generation has a need for speed and expects technology to work at the click of a button or the tap of a screen. If your app, content, website, transaction or payment are slow, you can forget winning Gen Z as your customers! Gen Z are the most "ruthless" unforgiving consumers you will ever deal with. And they especially hate waiting for an app to load. Gen Z don’t like waiting for answers anymore than they like waiting in line. remember our childhood? we were used to wait 10 minutes for a PC to boot, or 5 minutes for internet modem to connect with hideous sounds. They’ve grown up with constant streams of data and instant access to information on their finger tips. From information, communication, gratification they want it all and they want it now. So if your brand wants to win gen Z's heart and wallet, rule no 1 is don't make them wait! They have grown up with all knowledge they can possible have with a single click, tap or swipe. ![]() Gen Z only have 8.25 seconds attention span*, not because lack of interest, or get bored easily, simply because they are the true generation of internet/mobile first. Gen Z consumes information instantaneously and loses interest just as fast. This is a world of emojis, 15-second Tik Tok videos, click-swipe-tap impulsive buy and i want it now delivery. At least the story recap each time helps to soothe the pain.As Usain Bolt only need 9.63 seconds to win gold medal at the London 2012 Olympic and set the world record, you as marketer have 8.25 seconds to capture and win Gen Z's heart and wallet! You should never have to wait over two minutes to load into a game save. Hopefully, 4A Games and Deep Silver release a patch that reduces Metro Exodus load times on all platforms. It likely won’t change much (if at all), but it potentially could. On PC, however, you could always try reducing the graphical settings in an attempt to reduce load times. It appears as though the normal tricks of moving the game onto an external drive, or an SSD doesn’t speed up the load screens. Unfortunately, on consoles at least, there doesn’t appear to be a known fix for the slow loading times. Is there a fix? Metro Exodus Load Times Fix | Can you speed up loading screens? The lengthy load times appear to be mainly when loading into a saved game. Thankfully, loading back into Metro Exodus after dying doesn’t take too long. ![]() People have even claimed that it takes over two minutes to load on Xbox One X. ![]() Whenever you load up a saved game file, for example, you will be forced to sit through a lengthy load screen. You’ll notice slow Metro Exodus loading screens whenever you re-enter into the game. Loading screens have long been the scourge of the video game nation and it’s an issue that remains in the days of mandatory game installations and 4K resolutions. Metro Exodus offers an abundance of atmospheric first-person shooter action, but its load times leave a lot to be desired.
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